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new alamein


brief development
retail, hospitality & leisure
urban & public space
residential & mixed-use
promotional strategy

Part of the Egyptian Government's plan to build new cities to de-congest Cairo and Alexandria, New Alamein is a new city being built on the North Coast of Egypt. Planning to accommodate over 3 million people by 2030, New Alamaein boasts of dimplomatic, cultural and educational districts, set along 14km of waterfront on the Mediterranean Sea.

BCI Studio are involved as the retail, leisure & public space consultant for New Alamein  approaching the project with a Macro & Micro strategy.

go-to market strategy
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